Gwyneth Paltrow's 'The Goop Lab' is a glossy infomercial for woo-woo wellness
January 17, 2020, 10:01 am
That was the moment I allowed myself to utter the words aloud, "What in the living fuck?" "I had an exorcism," Elise Loehnen, chief content officer at Goop, told CEO and founder Gwyneth Paltrow in a shiny, pastel room in Santa Monica. Loehnen did not have an exorcism, just to be clear. The Goop staff had been trying out "energy healing ...