Norms is expanding like crazy. How a SoCal institution is staying the same to get ahead

“They were somewhat conservative and didn’t want to go into debt.” The company is in the process of submitting letters of intent to bring Norms to downtown Long Beach, Chino Hills, Santa Monica and Pasadena, and plans to open at least 10 other restaurants in Southern California in the near future, according to Colonna. And down the ...