SAP boosts brand awareness and consideration using GumGum’s high impact ad formats and the platform’s Verity™ contextual targeting solution
September 6, 2022, 5:02 pm
The companies achieved this by leveraging both GumGum’s high impact desktop skin advertising units, and its cookieless contextual targeting and intelligence platform, VerityTM – the first time this approach has been deployed in EMEA.
