TrueCar names Mike Darrow CEO, president

TrueCar names Mike Darrow CEO, president

March 10, 2020, 6:16 pm
TrueCar has named Mike Darrow president and CEO, making permanent the role he'd filled on an interim basis since last May. Darrow, 62, will lead the Santa Monica, Calif., vehicle listings site and steer several new initiatives developed under his tenure, including new shopping tools and a rebranding campaign that launched this year. He also ...
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