Vernacular Branding Scores Big by Aiming Low: Ben Schott
August 29, 2022, 4:01 pm
The use of the vernacular by professional brands is a kind of pressure release; an acknowledgement that seamless polish can be off-putting.
Curated, Global, Hometown News for the City and Citizens of Santa Monica California
Vernacular Branding Scores Big by Aiming Low: Ben Schott
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