The viral comedy boom made Lil Dicky famous. Here’s how he weathered the crash

“He certainly loves YouTube and the way the fans were able to interact with the material and share the material, and the way it was just him in his apartment in Santa Monica uploading a video and then people on the streets are talking about it. That was all cool, but the endgame was never: Let’s make stuff for YouTube.” Now, as TikTok ...