A Vitamin Brand’s Itty Bitty Billboards Want You to ‘Start Small’ With Healthier Living

(The location is a landmark for locals and a magnet for tourists, drawing lots of spectators who aren’t necessarily ripped.) Additional high-traffic spots like the Santa Monica Boardwalk, Culver City stairs, Lincoln Heights’ Albion Riverside Park and downtown L.A. transit stops also got the ads. Along with the itty bitty billboards ...