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Downtown property owner John Alle has hung banners from his vacant storefront on the Promenade saying Santa Monica is not safe due to crime. Serious crimes spiked locally between
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Highgate Acquires LA-based Luxury Hotel Chain Viceroy

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Through complementing Viceroy’s platform and DNA with Highgate’s diversified ability to grow through real estate acquisitions, development, and third-party growth channels, Highgate intends to add brand-accretive hotels to the Viceroy portfolio that will further enhance customer perception and brand awareness,
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