SAP boosts brand awareness and consideration using GumGum’s high impact ad formats and the platform’s Verity™ contextual targeting solution

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The companies achieved this by leveraging both GumGum’s high impact desktop skin advertising units, and its cookieless contextual targeting and intelligence platform, VerityTM – the first time this approach has been deployed in EMEA.
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Would You Ditch Your Car For $1,000 Per Year? Bill Offers New Incentive For Some Californians

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State lawmakers have passed a bill offering a new incentive to Californians considering ditching their cars. Now awaiting Gov. Gavin Newsom’s signature, S.B. 457 would offer $1,000 in annual tax credits to California households with zero registered vehicles.
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